It doesn’t matter what you read about creating website traffic in the past or now as long as it doesn’t take page rank and the relevance of your website copy to the keywords embedded in your metadata into consideration. In this article we will take a look at each step of how to build website traffic.
Search engines rank websites based on this relevance for one fundamentally simply rule: the websites they list for each keyword search have to be the ten most relevant websites.
As a result of this simple rule but complex assessment process, Google quickly rose to the top of the search engine marketplace and will remain there for years to come.
How to Build Website Traffic
You need to take steps to address this situation immediately if your website does not appear on page one of search results when you use the keyword your target audience would use to find the goods or services you offer. Furthermore, you need to keep in mind that every other website owner in your market segment is doing the same thing.. It is therefore crucial that you do it smarter or better, which is what this book may help you do.
You will find twenty websites displayed on every Google search result page. There are ten advertisers there who paid to be there as part of their Google AdWords program, and they are ranked in the order based on only one principle-who paid the most to be there. According to Google’s page ranking methodology, the remaining ten websites are the ten most relevant websites on the internet for the searched term.
On the right side of the screen, you can see a list of Google AdWords subscribers. Based on how much each advertiser is willing to pay to stay on page one and in the top ten ranked position, the ranked position of these ten advertisers can change from hour to hour. If the advertiser has set a daily budget that has been reached or if Google determines that elevating another advertiser into a higher position is likely to generate a higher income for them. The advertiser may choose to turn their AdWords campaign off at any time and on any day to stay within their specified budget guidelines.
If an advertiser has an unlimited budget, they can remain number one for as long as they like. Many people don’t realize that the PPC (pay per click) price advertisers actually pay, when compared to their bid price for a given keyword, is significantly. We will cover this topic in section 3.
The price being paid for each keyword needs to be monitored daily, possibly even hourly, to make sure advertisers maintain their position among the top-ten advertisers and on page one. When a competitor increases their bid price on a keyword, the only possible response would be to bid higher in order to remain the top bidder. There are advertisers who use dedicated software designed to identify how much their competitors are paying for their keywords, and to flag changes in ranked position if their competitors increase.
Google offers several products for measuring, monitoring, and controlling your campaign if you search for the keyword “adwords management software.”
Google, to be fair, doesn’t want to keep charging your credit card more and more fees every month, going back to Ireland, where they pay the smallest company tax in the world. As part of their commitment to your account management, they offer ways for advertisers to reduce monthly charges by turning off campaigns at certain times or on certain days of the week.
As a result, if traffic volumes on weekends are low, you could turn off weekend campaigns, or, if traffic volumes between 2:00 am and 6:00 am are low, you could turn off AdWords campaigns during these hours.. Moreover, advertisers can place a daily budget limit, after which the campaign is automatically suspended until the next day.
As for placing a daily limit on my spend, all that does is give my competitors the website traffic and business leads that would have normally come to my website on weekends and between the hours of 2:00 am and 6:00 am.
As a result, my competitors get the opportunity to expand their AdWords campaign, resulting in a more aggressive bidding war for the keywords vital to the success of my website. By surrendering my top position on Google AdWords, I give up potential business I could have had, and the confidence to expand their AdWords campaign.
In this scenario, Google is the only winner, as its revenues continue to rise by a staggering 20 percent each year as business owners bid higher and higher prices for keywords in their AdWords campaigns.
Okay, so you don’t have an unlimited budget and you do not want your margins continuously squeezed to support a paid advertising campaign. Then you are going to need to be one of the ten SEO websites listed by the search engines as the most relevant websites for the keywords searched.
Having your website perform SEO functions is an option you should consider, so finding a reputable SEO company to improve your SEO ranking should be at the top of your list. It is very important to read on if you don’t have several thousand dollars to spend on a paid SEO program and are interested in learning how to improve this ranking yourself.
The following is a list of things you need to do as soon as possible and a list of things you need to incorporate over time into your website
Although I encourage you to incorporate each of these considerations into your website to ensure it is well-constructed, the internet strategy outlined in this book will ensure you achieve a top-ten search engine ranking without having to incorporate each aspect. Several of the more complex ones can be left until after you have a page-one ranking and will be able to fund them from profits generated from the internet strategy discussed here.
1. Metadata Tags
Metatags on web pages provide a web page title, a detailed description of the page, and a list of keywords used to describe the page’s. When adding pages to their search indexes, search engines use this metadata. In this process, they check the metatags against the content of the page to ensure that it corresponds to what the metatag report states
The process Google uses to determine which websites to promote to its users as most relevant to the keywords they search is continually evolving in order to maintain its dominance in the search engine market. Due to this approach to meeting the needs of their visitors, they became the largest search engine company in the world within two years, replacing Yahoo as the market leader.
To give you some insight into what metadata should look like, I have included an example from the home page of our website rc-educate.com. Importantly, metadata should be different for each page of your website, allowing the search engines to include a number of pages from your website in their top ten listings.
Title: Marketing consultants and rapid business builders —internet marketing, marketing strategies, sales strategies, branding strategies.
Description: Marketing consultants Sydney—Rapid business builders offering free marketing materials, pre-paid marketing, internet strategies, marketing strategies, sales strategies, branding strategies, and marketing for SME businesses.
Keywords: on the mark marketing, marketing consultants sydney, rapid business builders, internet marketing, internet strategies, marketing strategies, sales strategies, branding strategies, outsource marketing, free marketing materials, pre-paid marketing, sme businesses, marketing advice.
Robots: The robots metatag provides an instruction, such as “index,follow,” to instruct the robots to index each page linked throughout your website. It is also possible to instruct the robots not to crawl your website or specific directories and website pages.
If you are not sure about the metadata on your website, then you can go to http://www.submitexpress.com/analyzer/. Enter your domain name and click on the “submit” button. The website will display for you the metadata for your domain name home page. If there is no metadata, then I suggest you arrange very quickly to add the metadata before submitting your website to the search engines. Oh, and just in case you haven’t caught onto the point yet, the metadata needs to be different for each page on your website.
As an example, if you searched the keywords “rapid business builders” on www.google.com.au, you would see the metatags for the page description displayed on the Google page (see Diagram 1). After clicking the link, Google opens the site, and you can see the title of the webpage displayed in the Windows Explorer tab (see Diagram 2).
2. Search Engine Spiders
As a means of providing up-to-date information on all the websites in its database, a search engine spider endeavors to efficiently browse the World Wide Web in a systematic, automated way.
All visited pages are copied and indexed by web spiders for later processing and searching. most commonly used to maintain websites, such as checking links, validating HTML code, and gathering specific types of information about websites.
Spiders generally start with a list of URLs to visit, known as seeds, and visit these URLs to identify all the hyperlinks in the webpage and add them to the list of URLs to visit. In response to a set of policies defined by the spider and the metatags on each website, these URLs are recursively visited.
There is a zero percent chance of anyone finding your website on the internet if it doesn’t have metatags and hasn’t been crawled by a search engine spider.
3. Use Keywords in Hyperlinks
Links on your website that contain hyperlinks containing the keywords in your metatag are searched for by spiders. Using this consideration, the search engines assess the relevance of each webpage to all of the other websites in your market segment and regional location. For instance, the keyword phrase “internet strategies” appears in our keyword metadata, appears in the content of our home page, and is hyperlinked to a separate page on our website that offers content relevant to internet strategies.
4. Use Keywords in Filenames
Similarly, it is important to use the keywords as a means of identifying linked webpages and other downloadable content. As an example, the use of the keyword phrase “widgets vs helper methods” for On the Mark Marketing is shown as http://gautammenaria.tech/widgets-vs-helper-methods-decoding-flutter/.
5. Submit the Website to the Major Search Engines
If you have not already done so, then you need to submit your website to the major search engines so they can crawl your website and regularly update the data they store about your website.
You can start by submitting your website to the following major search engines.
http://www.google.com.au/addurl/?continue=/addurl
http://www.bing.com/webmaster/SubmitSitePage.aspx
http://siteexplorer.search.yahoo.com/submit
Submissions to Bing automatically flow through to ninemsn, while Yahoo flows through to AltaVista.
If you have not already done this or had someone do it for you, then you are the proud owner of a website that no one will ever be able to find using a search engine. If you want to test if you are in the search engine database, then simply type “http://gautammenaria.tech/” making sure you use the parentheses on either side of the URL, into Google and see if your domain name is displayed. Interestingly, this will also tell you how many external links there are on other websites that link to your domain name.
6. Social Media Like Twitter, Facebook
In order for websites to rank higher and generate traffic, social media is becoming an increasingly important component.
The links between social media and webpages contribute to the ranking process by increasing the keyword value of each webpage. measure product acceptance through this forum can provide valuable information about your target audience’s interests and needs.
A ten-fold increase in your message’s distribution is the result of the ability to communicate with your followers and those who follow them.
My Twitter network now has more than 10,000 followers, and I take the time to keep that network growing. In many cases, I am able to communicate with all of their followers as well as these 10,000 individuals.
Social media marketing has come of age, so if it’s not part of your current media mix, you need to give some thought to making it part.
7. Blogs
The creation of social media like Facebook, MySpace, and Twitter is pre-dating the development of blogs. Because they are indexable and maintainable online indefinitely, they are excellent for expressing ideas and opinions since there are no limitations on the amount of text that can be used.
The reason search engines value blogs so highly is that they build links to your website. As a result, developing and maintaining a blog on your website has considerable value.
8. Published Articles and Deep Links
It is possible to publish articles on the web through a variety of websites. Writing short, valuable information directed at your target audience does not require you to be a professional copywriter. The articles on these websites are frequently copied and pasted on other websites by people looking for ideas and inspiration.
Due to the volume of traffic they receive, these websites are highly regarded by search engines. Authors have the advantage of deep links back to their websites when they submit their articles to one of these websites. Links from other websites that use your articles help your page’s page rank when they are copied and used by other websites.
Several of these websites are devoted to article-based content, but I’ve chosen two that I find straightforward. Take a look at them and consider developing articles for publication on these sites. You should also make these articles available on your blog and use Facebook and Twitter to promote them.
9. Publish a Regular Newsletter
Building relationships with current and potential customers requires communication, and the development of a regular newsletter is a good way to do that.
newsletter should be brief and punchy, offering a summary of the news item with a link back to your website where a full version . include a summary of several articles and information about your company and yourself.
It is important that your articles reflect what your customers and potential clients want to read and be informed about.
HTML newsletters have been widely accepted by marketers in the past few years, which has resulted in overcrowded inboxes. The result is that fewer emails are actually . Recognizing these trends, technology providers have developed smarter solutions aimed at increasing readership and identifying subscribers who have read newsletters.
Go to Google and search the term “e-mail marketing software” for a list of possible suppliers.
These organizations offer e-mail newsletters generation and tracking services, and I’ve included links to three of them. You can find examples of this technology on these websites, so have a look and get a sense of what can be accomplished with this technology.
http://www.emailmarketingsoftware.com.au/
www.email-marketing.simplycast.com
www.vision6.com.au/
You may be comfortable writing your own materials and have little difficulty turning out materials and articles that your existing and future customers may be interested in.. You could hire someone to do it for you if you are not one of these people, but most importantly, don’t let your inability to do it stop you from developing this material.
10. Autoresponders
If a visitor to your website requests information, he or she expects you to respond in a timely manner. Based on my experience, I always check my e-mail system immediately after requesting or making a purchase.
Today, autoresponders are essential for building relationships and meeting. Avoid the temptation of directing a requester or customer who has just made a purchase to a webpage where they can find the materials.
Include a link to the page in your auto-responder e-mail, so that the visitor is prompted to click once more on.
Remember, traffic is king.
11. RSS Feeds
By using RSS (really simple syndication) feeds, a website reader can access content from several different websites
A RSS document (a “feed,” a “web feed,” or a “channel”) includes full or summarized text, alongside metadata, such as publishing dates and authors. By automatically syndicating content, web feeds benefit publishers. The convenience of aggregating feeds from different websites into one place or receiving timely updates from their favorite websites benefits readers
Software that reads RSS feeds is known as an RSS reader, feed reader, or aggregator, and can either be web-based, desktop-based, or mobile-based.. It is possible to publish information once and have it viewed in many different programs by using a standardized XML format. Subscribing to a feed can be initiated by entering the URL of the feed into the reader or clicking the RSS icon in the web browser that initiates the
Subscribers’ RSS feeds are checked regularly for updates, and the RSS reader downloads any updates when it finds them, as well as providing a user interface to monitor and read their subscriptions.. Users can subscribe to many websites, which means that all new content is delivered to their browsers when it becomes available, avoiding the need to check all of the websites manually they are interested in.
12. PPC Marketing
Pay-per-click, or PPC marketing, as it is also called, is an internet marketing method that allows you to generate website traffic based on. It allows users of the system to bid for prominent placement on search engines.
A user-developed advert is behind each keyword, designed to catch the reader’s attention and encourage them to click through. This concept has been explained in detail in Section Three.
13. Webinars
Using a web conferencing service, webcasts are essentially PowerPoint presentations delivered online. Presenting educational and white-paper-like content through them is becoming increasingly popular.
Technology companies are accustomed to using them, but many other types of businesses do not. With webinars, you can combine audio, visuals, and interactive elements to strengthen your message. They do, however, bind the audience to their computers for 30 to 60.
14. Podcasts
It is possible to create a podcast of almost any length and use it for a variety of purposes, such as creating an audio teaser or . Rather than being called “podcasts,” these audio segments should be called “netcasts,” since most executives hear them while working.
Podcasts lack the visual component of webinars, but they give your content wings, freeing your recipients from the computer. Once downloaded to an MP3 player, a podcast can be listened to on a plane, in a cab, or while working out.
In spite of the fact that you can record a podcast using various software packages or web services, it is best to hire a podcasting specialist to ensure that your podcast is professionally produced and promoted and that any pauses, “ums” and “ahs” are edited out.
15. Google PageRank
A page’s PageRank ranges from 0 to 10, with 10 being the highest ranking. PageRank is Google’s vote of confidence in a website, with the higher PageRank considered the more “trustworthy”.
From the perspective of a webmaster, PageRank (PR) is the difference between life and death. A commerce website that generates substantial revenues with loads of daily visitors should consider PageRank strongly if it is going to generate substantial revenues.
How to Get a High Google PageRank
It is that simple and that complex; the most effective way to get a high PageRank is to write quality content. The second factor is links. Both incoming and outgoing links are key to determining your website’s. Every link that comes into your site is given a value. The overall value of your incoming links weighs heavily on your Google PageRank.
Based on how highly rated the site that links to you is, each link is assigned its own value. As an example, 1,000 inbound links from websites without PageRank will not rank as highly as 100 links from PR5 websites.
When it comes to PR, there are also factors you cannot control. site is, the more trusted it becomes, and therefore it is viewed. Page content, incoming links, and internal links are all important to Google. In other words, it is important to link to as many pages as you can on your website. Since it only benefits your cause, it should not be difficult. Even some website owners buy links from sites with a high Google PageRank.