There are a number of AdWords users who are unaware of how to set up and manage the program to ensure maximum results with the smallest investment. Google is aware that happy AdWords users contribute to stronger PPC annual growth. Their SEM services are offered directly to the customer and they encourage others to establish Google AdWords businesses to market Google to their current and potential customers.
Sometimes the universe just gives you exactly what you ask for and you don’t even have to do anything. I received an e-mail from Google just as I was typing the last sentence. The voucher number has been changed, so please read and absorb.
Want new business online?
Increase visitors to your site with this introductory $50 Google AdWords free trial.
Are you looking for a way to distinguish your business from the competition?
With Google AdWords, you can position your advertising message in front of potential customers exactly when they are searching on Google. By targeting keywords relevant to your business, you can have your ad appear as a “sponsored link” alongside Google search results for related products and services.
Google AdWords is already used by tens of thousands of Australian businesses. Here are the reasons:
• It’s targeted: Ads for your business only appear when people search for relevant terms. In the case of a 50 cent cost-per-click, this $50 free trial could lead to 100 new visitors to your website.*
• It’s affordable: Even small budgets can be used with AdWords. A daily budget of $10.00 can be set and you will only be charged if a potential customer clicks on your advertisement. Even better, AdWords will never exceed the amount you decide per click.
• It’s quick and flexible: In less than an hour, you can create an account and change your ads, keywords, and budget whenever you want.
• You’ll know if it works: The information you obtain will help you determine which ads people are clicking on, how many more visits your site is getting, and much more.
• No hidden obligations: You do not have to sign a contract or spend a minimum amount. You are under no obligation to continue using this free trial coupon after it expires. In the meantime, you can continue promoting AdWords and attracting new customers.
1. Set up your AdWords account here.
2. Enter your billing details to activate your account.
3. Enter your voucher code in the Billing Preferences section of your account. This offer is valid only for new AdWords customers.
Voucher Code
****_****_****_****_****
Expiry Date
15th February 2011
Visit the AdWords Online Classroom for a video that shows how to create an account with AdWords.
Please let us know if there is a problem redeeming the coupon.
If you need any assistance setting up, just call 1800 613 820 (Mon –Fri, 9am –5pm) and quote ****_****_****_****_****.
We look forward to welcoming you to Google AdWords.
Yours sincerely
The AdWords Marketing Team
Google Australia & New Zealand
Google offers a number of training courses as part of its SEM accreditation program to assist SEM (search engine marketing) businesses in providing the best service to Google AdWords account holders. As a result of this accreditation process, not only will SEM professionals become more skilled, but SEM companies will also promote Google AdWords to existing and new customers, increasing PPC marketing revenues as a result of PPC activity. Google has had outstanding success with this program, as hundreds of thousands of individuals have developed their skills and expertise while Google’s revenues grow twenty percent each year.
It’s not that I think this service is bad; it’s an excellent service, and you will benefit from increased CTR, reduced CPC, and increased traffic to your website if you hire a SEM specialist. You should take away only one recommendation from this book, and that is that you should contact a SEM expert.
There are many ways that you will be surprised by the logic behind the SEM process and the methodical approach. In chapter three (PPC Marketing), you will have gained an understanding of how keyword research is conducted. In PPC marketing, you will see an immediate result, but before the CTR increases and the CPC reduces, it will take some time. Adding further delays if the landing page on your current website cannot be customized or if the landing page needs to be built from scratch.
I would like to share with you some statistics from my Google AdWords account in order to give you a better idea of how much Google AdWords campaigns cost. On the Mark Marketing spent $327.88 for 2,227 website clicks for the keyword phrase “marketing consultants” over a 12-month period ending June 2008. The cost per click was $1.47 during this time. An average bid price of AU$2.80 was recorded during this period.
Our ad was ranked on average fifth out of a maximum of ten positions on the first page of Google when the keyword phrase appeared 327,894 times.
AU$2.80 was our bid price, and AU$1.47 was the price we paid. This difference is a result of our Google AdWords program, which is explained in the previous chapter and Diagram 11. By adopting this strategy, On the Mark Marketing was rewarded with a well-ranked landing page with content that had been deemed highly relevant by Google.
An AdWords competitor operating in the same space using poorly constructed ads that led to landing pages with irrelevant content might have paid closer to $AU2.80 for a CPC. In addition, On the Mark Marketing’s average position was five out of ten, which means that four other AdWords advertisers offered higher prices for those positions than we did.
In order for Google to provide relevant search results and make money from AdWords, they need to strike a balance between both of these goals. Because of this, the doors have been open to enterprising individuals who can secure the best results at the lowest costs. AdWords is unfortunately all about who is willing to pay more for higher rankings. An advertiser is not guaranteed a top ten position in AdWords based on the CTR and CPC criteria. In order to award this prize, Google has to determine how frequently a given keyword is searched by assessing how much a company is willing to spend with Google for the chosen keyword.
Landing pages are critical to the success of any AdWords campaign. In order to achieve the lowest CPC price and the best CTR, they need a number of components to work together. For a landing page linked to an AdWords ad to be successful, the copy on the page needs to be a logical extension of the wording in the AdWords ad that first caught the reader’s attention.
Call to action and transactional landing pages are two types of landing pages.
Call to Action
Some times, we don’t want visitors to the website just to come and go; we want them to use the website in a way that allows us to engage with them in the future for the purpose of making a sale.
Website visitors are instructed to take action via calls to action by subscribing, registering, purchasing a product, or bookmarking your site. The color of your buttons and supporting elements, the language you use to describe the action, their location on the page, and other elements that encourage people to take action are all important in the design of a call to action. All of these factors should be considered if you want to get website visitors closer to your goal of making a sale.
Transactional
These landing pages seek to persuade a visitor to complete a transaction, such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being:
• The immediate or eventual sale of a product or service.
• The collection of customer information for which some offer is extended in exchange for that information.
If the visitor fails to provide any information, the page will usually withhold the offer until the visitor submits enough information to capture the lead or add the prospect to a mailing list.
The conversion rate of a landing page, or the percentage of visitors who complete the desired action, can be used to determine how efficient or effective it is.
Each of the keyword groups will be split into logical groups and at least two ads will be created for each keyword group. Moreover, they will ensure that your landing page contains the right metatag data and is considered highly relevant from a search engine perspective. As long as all these factors work together, it is likely that your SEM program will generate high traffic volumes at a lower cost than what you are currently paying for CPCs.
You probably do not need the services of a SEM marketer if you are managing a Google AdWords account actively and implementing all I have outlined. On the other hand, if you already have an account, but aren’t aware of your options to improve your CPC and CTR pricing, then it may be helpful to speak with an SEM marketer.
You should consider this option if you don’t have an AdWords account for a couple of reasons. As a result of Google AdWords, you will see immediate results and, in combination with the internet strategy presented in this book, you will better your results right away. Ultimately, you may decide to scale back your AdWords campaign or even suspend it, but knowing the importance of keywords will help you learn from this experience.
