Ideas for SaaS startups in 2022


It is fascinating to launch a SaaS startup. There are many people who want to start one. It is also thought that investors will be interested in seeing it as well.
However, I have realized something over the course of time. It’s a painstaking process to start a software-based startup.

When you start to create something and you find escape velocity and then create it in a category you’ve never seen it before, you have an advantage that arrows are always pointing at you.

Today, there are many SaaS categories where the cycle is long enough. It depends on whether they are

  1. Already established categories that are ready to be disrupted.
  2. Investing in existing categories that are understood by investors.
  3. You will have a higher likelihood of success if you decide to go after an existing category because a lot more stuff has been figured out and the capital is available.

Now, it’s possible to offer a tenfold better experience.

Start-up ideas for SaaS

It is these four core SaaS ideas, or you might say SaaS categories, that you can go after right now and win and disrupt in 2021 and beyond, if you start a SaaS business right now.

1. CRMs

Currently, CRM systems are incredibly vulnerable to disruption, as even the existing large CRM vendors are constantly in the process of moving upmarket.

CRM company Salesforce, which started out as CRMs and is the granddaddy of CRMs, isn’t really a CRM company anymore. There is no longer a specialization at all. It is no longer considered how CRMs can be transformed.

The company is thinking about the other 50 million products they’ve acquired and are now trying to sell. In addition, HubSpot’s CRM, which got into CRMs and is now a CRM company, is actually not so great.

Although I recommend it, I use it, but I’m not sure how good it is when it comes to a CRM. Then there is Pipedrive, which is controlled by Vista Private Equity, which means that there probably won’t be much product innovation.

CRMs are going to be much more sales-driven in their development. In other words, CRMs today, if you want to go after the top dog status of a CRM, then you should go after this category, reimagining how CRMs should work, how they should progress and how they can manage internal customer relationships.

Right now, if you wanted to start a CRM company, everyone understands what it is, everyone agrees that it’s a bad experience, and if you can think of a better way to create a CRM and have a better experience, you’ll be successful.

Some people are already doing this. This is one way that you can start to disrupt the CRM category and eventually take it over.

Number one, CRMs are in a prime position for disruption because most top-tier companies aren’t doing much R&D. They’re wondering, “How do we just charge more and sell more things?” This is exactly the point where innovation can disrupt them.

2. Marketing Automation

My second category where I think disruption is ripe is marketing automation. As a Marketo employee, I managed marketing campaigns. In two years, they transformed the company. During the sale, Adobe paid Adobe $4.75 billion for the company.

Marketing automation is a subject I know reasonably well. In terms of marketing automation, Eloqua, Marketo, and HubSpot ranked first, second, and third, respectively.

In Marketo’s case, the transformation worked really well because Eloqua was acquired by Oracle and they were never heard from again. Because of this, Marketo had an excellent fit with enterprise-level systems.

As Adobe acquires Marketo, who knows what Adobe will do with it?

Sincerely, I am not sure if I have kept up. I recently heard HubSpot say, “You know what?

It’s no longer just marketing software, it’s also a CRM software. Their goal is to become a Customer Database Platform, a CDP, and go upmarket, and that means that marketing automation is ripe for disruption because the biggest players are just off, kind of doing their thing.

A brand new company offering marketing automation could disrupt the market today if it were launched.

A new approach to marketing automation could be devised. The process of capturing leads and nurturing them needs to be reimagined. Marketing for B2B should be reimagined.

As far as my favorite categories that you can disrupt today, marketing automation is my second favorite because people are aware of what marketing automation is and they do not like the current platforms that are out there because they haven’t innovated.

There has been no innovation from them.

Now, before I continue, let me take a moment to reflect.

Do you begin to understand how powerful this is?

It is one thing to attempt creating a new category, educating the market, and convincing people that it is needed. It is another thing to convince Forrester and Gartner to create a quadrant around it.

Demonstrate the business’ potential to investors. Perhaps some success will then follow.

And once you figure all that out, others can come in and you can have arrows on your back.

Or you can go after some of these categories that have already gone through a cycle.

They were winners, they’re clear budget, established, it’s obviously needed, they got an exit.

Now they’re off, fat, happy on the beach, and now you can go create a new version of these in a whole new way.

Are you starting to see the differences?

If you’re starting to see the difference, can I just get a yes in the comments below?

Let’s go to category number three.

3. Help desk software

Thirdly, support, ticketing, and help desk systems are seriously ripe for disruption.

Zendesk is one of the big players in this space.

The Zendesk site is publicly accessible. The platform is amazing. A long tail of players exists.

Furthermore, Intercom is also sort of playing in that space. Salesforce, they used to have a help desk platform.

They still do this, and it’s massive and kind of boring.

But here’s the thing.

Help desk software is not exciting to people, but it is vital for the success of our business.

The importance of the customer experience has never been higher. Now more than ever, customers want to communicate with you through multiple channels.

You can chat, you can use Messenger, you can use WhatsApp, you can use your phone, you have so many options at your disposal.

Therefore, reimagining the help desk experience, reimagining how support tickets should be handled, how email tickets should be handled, and how support teams can better serve customers is an incredible opportunity.

The category is clearly defined.

Innovating companies no longer exist there.

It’s kind of the status quo for them, happy belly and fat palm trees, which means you could succeed massively if you came in and said, “We’re gonna build a 10 times better help desk experience.”

The pie is huge and there are a lot of investors who are interested in getting a piece of it.

I love the support, ticketing, and help desk systems under category number three.


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