SEO Copywriting Guide


Copywriting for SEO is a technique used to produce content that is highly valued by both visitors and search engines. The goal is to produce useful and interesting information for your readers while adhering to certain guidelines of search engine algorithms in order to rank higher on search engine results pages.

SEO copywriting is extremely important for businesses that want to increase organic traffic steadily. Neither a large financial investment nor a highly specialized skill set are required. Knowing how the process works will help you produce conversion-oriented content that is SEO-friendly.

1. Do Keyword Research

You need to conduct keyword research before you begin writing. You can use it to discover what keywords you should use in order to rank highly on search engines.

For keyword research, here are a few tools you can use:

Find out what keywords people enter in search engines to find the information they are looking for using these tools. Afterwards, choose sites with low competition but relatively high popularity.

2. Decide on a Specific Search Intent

This is the type of information a user is trying to find on a search engine based on his or her search intent. As an example, the search term “Hairdressers near me” produces very different results from “What qualifications you need to become a hairdresser”. While they are both about hairdressers, the intent of the search terms differs greatly.

Decide on the exact Search Intent you want to address before writing your content to ensure your content ranks well in search engines and provides valuable information to readers. Use a search engine to find keywords you want to use, and see what results tend to come up. Find out what kind of questions get asked most often, and choose one that you can use as a guideline.

3. Work Out the Structure of Your Article

It’s time to create a brief for your content once you have your keywords and your Search Intent set. By doing so, you will not only make sure you cover all the information you want to share with your readers, but you will also encourage search engines to rank your site higher.

You should begin with a heading (H1), which will be the main title of your article, page, or any other type of content you are working on. Once the content is divided into logical sections, each one should have a subheading (H2).

Avoid overly long paragraphs – 3 to 4 lines of text are sufficient. You must adjust if you want people to stay on your website if they prefer to skim content rather than read it thoroughly.

4. Write the Text With SEO in Mind

Steps one through three are about preparation. Your content can be written after you complete these steps. At the same time, keep a close eye on your SEO.

Prepare a list of keywords you need to include in your content and use search intent as the main focus of your text. Here are some tools that can help you:

By utilizing these tools, you can improve your content’s search engine ranking and answer search intent. All of them provide a list of keywords that you should include in your text, and even how often you should repeat them.

Although these tools are paid, it is a worthwhile investment that can help simplify SEO copywriting. Research the available options and pick one that meets your needs.

5. Optimize the Content

In addition to optimizing the text, you should also optimize all other aspects of your content. At this point in the process, a tool such as Yoast SEO can be extremely useful, as it will clearly indicate what needs to be improved.

To optimize your content fully, you must consider the following:

  1. Key phrase. This keyphrase indicates the purpose of your content and how well you answer it.
  2. Images with alt text. The alt text for your images is important for two reasons – it makes your content more accessible for your readers, and it also helps search engine crawlers understand your content.
  3. Meta description. An overview of the page or article. This summary will appear in the search results, right under the title and the link to your website.
  4. Linking externally and internally. Your content should contain links to external websites with high ranking that are relevant to it. Including links to other content on your website will also make your website easier and faster for the search engines to index.


Understanding SEO copywriting and concentrating on the key points will make it easier than you think. Tools that can help you along the way also make the process much more accessible.

It doesn’t matter if you are writing SEO-friendly content for your business website, your personal blog, or an online store, this guide will help you make sure you appeal to both your visitors and search engines.


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